The new Cars and Bids CEO will focus on content, technology, and business operations as he and DeMuro zoom toward the growth they are aiming for. Now, under Choy’s leadership, DeMuro’s digital empire has a chance to reach its lofty goals. “I’m also thrilled to combine my YouTube channel and Cars and Bids into one entity, creating one great place for enthusiasts to buy, sell, and learn about cars.”Ĭhernin Group Principal described DeMuro as “one of the most trusted names in the automotive space,” and the investment firm’s goal is to make Cars and Bids “the go-to place to buy and sell modern enthusiast vehicles.” In a 2021 interview with The Verge, DeMuro said that he plans to improve Cars and Bids with “more new, cool stuff that we can do to differentiate more and to make it an even better experience.” “Cars and Bids provides a great digital auction experience for automotive enthusiasts, and we auction some of the coolest cars in the world – and the investment from TCG ensures it’s only going to get better,” DeMuro said in a statement. Known for his auto blog PlaysWithCars, where he documents various aspects of the automotive industry. The total value of the vehicles sold via Cars and Bids is more than $230 million. Doug DeMuro best known for his eponymous automobile review YouTube channel. The auction site is self-described as a place to sell “anything cool and exciting from the 1980s to the 2020s.” To date, it has hosted 10,000 auctions. Doug DeMuro is an American YouTube personality, writer, and businessman who has a net worth of 10 million. Alongside co-founder Blake Machado, DeMuro established Cars and Bids in 2020.
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